Howard SchultzBusiness Leadership

Lesson Plan

• 01

  Jump In

  Howard Schultz didn’t have an MBA or an Ivy League degree, but he had a dream of building an enduring company. He tells you how to face self-doubt when starting your journey as an entrepreneur.

• 02

  Values and Profits Are Not Enemies

  Howard shares the origin story of Starbucks, and how he built a company where values and profit are not in conflict.

• 03

  Be Curious

  Learn why intellectual curiosity, learning on the job, and finding a mentor are important for every entrepreneur.

• Show all 13 Lessons

• 04

  Don't Pioneer. Disrupt.

  Howard shares his thoughts on a question he gets from entrepreneurs: Should I disrupt an existing category or start a new one?

• 05

  Focus and Get in the Mud

  Learn why leaders of every organization must establish priorities and understand the intricacies of their business.

• 06

  Find the Right Investors

  Howard shares his advice on how to find the right investors for your business and what to communicate to a potential investor.

• 07

  Coffee Break

  Take a coffee break with Howard as he teaches you how he makes his favorite French press coffee.

• 08

  Overinvest in Culture

  Howard defines what culture means to him and ways to maintain a healthy balance.

• 09

  Hire a Values-Based Team

  Your primary job as CEO will be to hire a team that shares your values. Howard shares his approach to accomplishing this.

• 10

  Don't Manage. Lead.

  People don’t want to be managed. Howard gives advice on how to effectively lead your team.

• 11

  Cannibalize Yourself

  Howard shares ways to stay ahead of the competition by cannibalizing your core business.

• 12

  Real Leadership: What Do You Do in Crisis?

  Hear how Howard led Starbucks through a crisis in 2008, and why it’s important to earn success everyday.

• 13

  Onward

  Howard gives you parting advice on knowing when is the right time to make the leap and start your business.